The resources on this page will help you find reliable information about a particular company.
Don't forget to check companies' corporate websites. They frequently provide information on the company's history, leaders, and financial documents, if the company is public.
To get a complete picture of a company, you should compare what the company says about itself with what writers and analysts outside the company report.
If you are using an off-campus computer, use your MyLC login and password to access electronic resources.
Don't forget to check companies' corporate websites. They frequently provide information on the company's history, leaders, and financial documents, if the company is public.
The Business Source Complete database contains Company Profiles and Market Reports on companies and industries around the world. Once you open the database, choose the "Company Profiles" search, as shown in the image below.
When you do a regular search, the database will retrieve relevant articles in html or pdf format.
SWOT stands for:
Strengths
Weaknesses
Opportunities
Threats
Researchers determine what these factors are and how they affect the company's future.
SWOT Analyses can also be found in Gale Business Insights.