SWOT stands for:
Strengths
Weaknesses
Opportunities
Threats
Researchers determine what these factors are and how they affect the company's future. A SWOT Analysis can also be found in Business Source Complete!
Before you begin searching for information, you must identify keywords related to your topic. Find keywords:
When brainstorming keywords remember to ask yourself the who, what, when, where, and why of your topic.
Who is involved?
A specific age group, occupation, ethnic group, gender, etc.
What is the problem?
What is the issue facing the "who" in your topic? Health concerns, job and economic trends, contaminated drinking water?
Where is it happening?
A specific country, region, city, physical environment, rural vs. urban, etc.
When is this happening?
Is this a current issue or an historical event? Will you discuss the historical development of a current problem?
Why is it happening / Why is this a problem?
You may want to focus on causes or argue the importance of this problem by outlining historical or current ramifications. Or you may decide to persuade your instructor and class why they should care about the issue.
The following publications can be found in the library databases with the exception of Internet Sites. They each have strengths and weaknesses depending on the type of information you are seeking.
Use the Library Catalog to find print & ebooks.
Try using some of the following search terms in your catalog search:
To limit your search in the library catalog to only e-books, choose the Advanced Search, then use the Format menu (underneath the search boxes) to limit your search to ebooks:
